Wednesday, April 13, 2011

Time to Grow

Economic woes have been the subject on just about everyone's mind in recent years. It seems like everyone I know has been hit - if your still employed chances are the same position would have paid better five years ago. Retired folks are going back to work because their pensions are shot or they overextended themselves earlier in life, or perhaps made some good investments gone bad.

Managers in the corporate world are taking on more to make up for their diminishing support teams and are lucky to be making the same money they were when they had all kinds of help. The private sector is diminishing - family owned businesses and small start ups going under are a dime a dozen it seems.

For those that can hang on, there is a light at the end of the tunnel. In the heat of all this decline we are going to see opportunities that would have never been possible. For a new company with little or no market share, any new account you add, any new business you bring is a chip at the block.

With that, Nottingham Cellars has just expanded our sales force. We just brought in three new members to represent us in the Tri-Valley/East Bay, San Jose/South Bay, and Santa Cruz/Monterey Bay, and are looking to penetrate the Peninsula and San Francisco markets in the coming months.

Our new sales teams bring years of industry experience and knowledge to our young winery and we are just as excited as they all are at the opportunity to work together. Right now Nottingham Cellars wines reach commercial accounts as far south as Los Gatos and as far north as Alamo. We look to expand on our accounts within that proximity and to further reach wine enthusiasts in search of Ultra-Premium Livermore Valley varietals.

Like the vines that produce the fruit for our award winning line of wines, we've established a foundation, grounded our roots, now it is time to grow.